Do product ads in ChatGPT already work in Poland?

Yes. ChatGPT Ads Manager has accepted feeds from Polish shops since 24 August 2026. Earlier the program covered seven markets, including the United States and the United Kingdom. Ads appear in the conversation with the buyer, and their copy comes straight from the product feed uploaded by the shop.

Can I upload the same feed I use in Google Merchant Center to ChatGPT?

Not directly. OpenAI accepts only CSV or TSV files, while Merchant Center works with XML. Column names largely overlap, so a catalog prepared for Google is a good starting point, but the file must be converted and filled with fields Google does not have.

Why does OpenAI reject products on import?

Most often because of fields that are optional or missing in Google. Products with an empty brand, without a seller name, and those where the sale price is not lower than the regular price are dropped. Snomi fills those fields on export and shows in the panel how many products were affected.

Does a ready feed mean products will be shown?

No. Readiness means OpenAI will accept the product into a campaign. Whether and how often it appears in a conversation depends on the campaign, budget, and fit to the buyer question. The feed decides whether the product takes part at all and with what creative.

Does Snomi export a feed to ChatGPT?

Yes. Snomi generates a file in the OpenAI schema and hosts it at a fixed URL that you paste into Ads Manager. The file refreshes after every catalog sync. Before sending, the panel shows how many products will pass validation.

Can I manage many shops on one account?

Yes. Each shop has its own catalog, its own output feed, and its own Ads Manager URL. Plans differ by shop count and product export limit. Agencies usually pick a plan with several shops and add more as needed.

Do I need to create a new product catalog?

No. Snomi works on the feed connected in Google Merchant Center and generates an OpenAI file from it. Content created for Google Shopping and AI search flows into both channels without repeating the work.

How does a ChatGPT ad differ from organic visibility?

A feed uploaded through Ads Manager qualifies products for ads only. Whether ChatGPT mentions a shop in a regular conversation depends on other factors and cannot be bought with a feed. Snomi prepares the feed for ads.

UPDATE: SEPTEMBER 2026

Ads in ChatGPT take their copy from your feed. Not from your website.

Q: How does a ChatGPT feed differ from a Google feed?

By file format and a few fields. OpenAI accepts only CSV and TSV, requires brand and seller name in every row, and a separate flag that qualifies the product for ads. Availability values and price format are the same in both specs, so nothing needs to change there.

ChatGPT Ads Manager has accepted product feeds from Polish shops since August 2026. An ad in the conversation is the title, description, and price taken straight from the file you upload. Products that fail the spec are dropped on import, and accepted ones compete for a place in the answer with whatever is in your feed. Snomi prepares that file for you.

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How Snomi works

looking for a 3-day mountain backpack that fits a sleeping bag and is not heavy. under €100

With that budget and capacity, this is a strong match:

Aviro Terra 30, trekking backpack 30 L, navy

€89.00Mountain Corner

title, description, and price come from your feed

visualization

OPENAI SPEC

OpenAI bets on campaigns powered by product feeds

In its advertiser documentation, OpenAI points to feed-powered campaigns as the highest-performing format in its ads program. The reason is simple. A conversation does not show ten blue links. It shows a few products the model judged a fit for the question. Whether your product is among them depends on the data you gave it.

Title and description straight from the feed, with no ChatGPT-side copywriting
A product rejected on import does not return to the campaign
Requirements differ from Google Merchant Center
Ads eligibility is set in the feed itself

How a ChatGPT feed differs from a Google feed

A ChatGPT Ads feed is the same product catalog, stored differently. OpenAI accepts only CSV or TSV, requires brand and seller name in every row, and a separate flag that qualifies the product for ads. Column names largely match Google naming, so a catalog prepared for Merchant Center is a solid starting point.

Table of five differences between Google Merchant Center and ChatGPT Ads
Element	Google Merchant Center	ChatGPT Ads
File formathow the catalog is delivered	XMLalso CSV and TSV	CSV or TSVXML and RSS not supported
Brand `brand`product brand name	conditionally requiredproducts without a brand: field stays empty	required in every rowan empty value rejects the product
Seller `seller_name`who sells the offer	column does not exist	requireda missing value rejects the row
Sale price `sale_price`when it is equal to or higher than the regular price	product staysthe promotion is not shown	row rejectedthe whole product is dropped, not just the promotion
Ads eligibility `is_ads_eligible`allowing the product into campaigns	campaign settings in Google Ads	flag in the feedwithout it the product does not enter Ads
Availability values (in_stock) and price format (379.00 PLN) are identical in both specs. If the feed uses a comma or a space here, it is invalid for Google as well.

In the snapshot model, skipping a product when generating the file acts like removing it from ads, so catalog completeness matters more than in Google.

One catalog, both channels

Client catalog

feed connected in Merchant Center

Snomi

Audit and optimization

AI content, validation, format conversion

CSV file at a fixed URL

refreshed after every sync

ChatGPT Ads

Ads Manager fetches the file

XML feed and supplemental source

no changes to the shop feed

Google Merchant Center

the same catalog, no extra work

Client catalog

feed connected in Merchant Center

Snomi

Audit and optimization

AI content, validation, format conversion

CSV file at a fixed URL

refreshed after every sync

ChatGPT Ads

Ads Manager fetches the file

XML feed and supplemental source

no changes to the shop feed

Google Merchant Center

the same catalog, no extra work

1.You do not maintain two feeds. Snomi takes the catalog connected in Merchant Center and generates an OpenAI-format file from it.
2.Titles, descriptions, and attributes optimized once power both channels. Same work, two selling surfaces.
3.Before the file goes to Ads Manager, you see how many products will pass validation and what we fix automatically.

In the panel you enable a fixed URL and paste it into Ads Manager. The file refreshes after every catalog sync.

4 catalogs18,400 products

◑

Apparel shop

6,200 products

88% ready

◓

Electronics shop

4,850 products

61% ready

◔

Cosmetics shop

5,100 products

94% ready

◒

Tools shop

2,250 products

37% ready

FOR AGENCIES

A new ad channel without a new hire

ChatGPT Ads is a service you can offer clients now, before competitors do. The catch: preparing an OpenAI feed for ten catalogs is the same work ten times. Snomi takes it off the team: one account, many shops, the same optimization powering Google and ChatGPT.

Many shops on one account, each with its own output feed and its own Ads Manager URL.
A readiness report per client, ready to send as budget justification for the new channel.
Copy you already prepare for Google Shopping powers ChatGPT without a second process.

See plans

SnomiFeed audit report

Google Merchant

AI search

Catalog health

ChatGPT Ads

What Snomi fixes on export

The ring shows how many products would pass OpenAI validation with no changes. Below are gaps we close automatically.

Empty brand fieldSnomi will fix1,240

Title longer than 150 charactersSnomi will fix640

Missing GTIN and MPN without identifier_existsSnomi will fix412

Sale price not lower than regular priceSnomi will fix87

example

Not ready to connect a feed yet?

Request a free audit. We will check the catalog for Google Merchant Center, AI search, and product ads in ChatGPT, and show how many products would pass OpenAI validation with no changes and what we close automatically on export. PDF report in 24 hours, no sign-up.

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Frequently asked questions

Prepare your feed for ChatGPT Ads before competitors do

Connect the catalog, check readiness, and download a ready file for Ads Manager. The same optimization powers Google Shopping and AI search.

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